What's Included in my membership

Makeup Masterclasses + Content Creation +Business Strategies for major growth

  • All Makeup Masterclasses

    Learn how to enhance your make up skills to attract your ideal clientele classes include Angel Makeup, Natural, Glam, Soft Glam, Mature Makeup A new Masterclass is added every month

  • Content Creation

    Once you feel confident in your makeup skills, you will learn how to take eye catching content on your clients. These classes teach you how to make content and what types of content to make in order to turn your clients into paying customers

  • Business Growth Strategies

    in order to be a successful makeup artist and make a lot of money in this career you first need to have a growth strategy to be booked a lot and have clients coming to you and paying high prices for your services

  • Monthly Classes & Lessons

    Every month you will be educated with new content in business growth, gaining clients or a monthly makeup masterclass during the month


Student Love

“Hello Selena, I just wanted to say thank you so much for your online courses they have helped me so much with my makeup game! I recently did your natural makeup masterclass and had the chance to implement on a client today and I’m over the moon with the results! Natural makeup has always scared me a little as I naturally sway more towards glam myself but I finally feel like I can do natural makeup!!!”

@prettywithpenrose

“Selena’s beauty academy gave me the confidence I needed to pursue my makeup career. I took the course while taking my full time esthetics course and wanting to extend my knowledge in makeup above and beyond my program. I absolutely loved the work at your own pace style which worked well for being a full time student. I could take the knowledge learned in the in-depth tutorials to practice specific looks and rewatch the videos as needed. Above and beyond the makeup skills she also taught her tips and tricks for business growth and social media! After completing the course I have been able to secure wedding bookings for in the future! I highly recommend this course to anyone looking to grow as a makeup artist both with marketing yourself and makeup skills! So grateful for the ongoing encouragement and help! ”

@lianarodenizeresthetics

“Selena’s online make up course was exactly what I needed to kickstart myself back in to being a makeup artist I can find make up overwhelming when it comes to choosing the right shade products to use for each client. What eyeshadow palette to use? how do I get that end result? How do I prep their skin? When thinking in the moment it can leave me feeling so anxious. I question everything I’m doing and I don’t trust that my client will be totally happy with the end result. The way Selena draws out every one of her looks and walks you through exactly what products to use to get the end result has given me the confidence to create these looks without hesitation. ”

@taraflemming

“ I wouldn’t be close to where I am without your course!! And the product recommendations as well! It’s also so amazing you add your new content on there for us, no other online courses I’ve done have done that!”

@Brennagosse

“Hello Selena, I just wanted to say thank you so much for your online courses they have helped me so much with my makeup game! I recently did your natural makeup masterclass and had the chance to implement on a client today and I’m over the moon with the results! Natural makeup has always scared me a little as I naturally sway more towards glam myself but I finally feel like I can do natural makeup!!!”

@prettywithpenrose

“Selena’s beauty academy gave me the confidence I needed to pursue my makeup career. I took the course while taking my full time esthetics course and wanting to extend my knowledge in makeup above and beyond my program. I absolutely loved the work at your own pace style which worked well for being a full time student. I could take the knowledge learned in the in-depth tutorials to practice specific looks and rewatch the videos as needed. Above and beyond the makeup skills she also taught her tips and tricks for business growth and social media! After completing the course I have been able to secure wedding bookings for in the future! I highly recommend this course to anyone looking to grow as a makeup artist both with marketing yourself and makeup skills! So grateful for the ongoing encouragement and help! ”

@lianarodenizeresthetics

“Selena’s online make up course was exactly what I needed to kickstart myself back in to being a makeup artist I can find make up overwhelming when it comes to choosing the right shade products to use for each client. What eyeshadow palette to use? how do I get that end result? How do I prep their skin? When thinking in the moment it can leave me feeling so anxious. I question everything I’m doing and I don’t trust that my client will be totally happy with the end result. The way Selena draws out every one of her looks and walks you through exactly what products to use to get the end result has given me the confidence to create these looks without hesitation. ”

@taraflemming

“ I wouldn’t be close to where I am without your course!! And the product recommendations as well! It’s also so amazing you add your new content on there for us, no other online courses I’ve done have done that!”

@Brennagosse

Instructor

Selena Marchand

I have been a makeup artist for over 16 years, when I first started I had no clients and was working a 9-5 job in the dental field, I was burnt out and mentally exhausted. After growing to a multi-6 figure a year biz and becoming the most in demand makeup artist in my city. I now want to teach you how to create the career of your dreams

Learn how to create viral content and attract your dream clients

  • Take content in an engaging way with lessons on how to work your camera so viewers want to watch your content

  • Lighting is one of the most important factors in good content, this course teaches you exactly how to light your videos to get better quality videos and photos

  • Learn how to diversify your content to keep your followers engaged and obsessed with your content. Knowing these content pillars will attract followers from different mindsets

  • The types of content you capture and how you put it all together can make or break your content, I will show you exactly what types of content to capture in the most eye catching way

  • How to upload and post a video on TikTok to make it stand out

  • What kind of videos to make to grow on Instagram and tiktok

  • Edit a full video with me and go through what the most powerful types of videos you should be capturing

  • How to use your tripod as your sidekick so it can assist you in capturing bts videos for your social media

  • How to create an overlay on your videos



Turn content into paying clients

  • Not creating good content is costing you money

    If the content you post isn’t speaking to your clients then you are losing out on that booking and therefore money. Creating good content will keep generating you money for months after you post it

  • You are good at your job so what’s the problem?

    Gone are the days of being able to grow through word of mouth. People want to see your work on social media. They expect good quality content to book you and follow you

  • You can’t rely on “professional” photos from photographers

    When you fall into this rut you won’t be able to post consistently. Your page will look too “perfect” and your future clients have no idea who they are hiring. Therefore, they will book someone else

  • You are posting consistently but seeing no results

    The problem is, just posting alone will not have your ideal clients flooding your dms. The types of content you post matters and the quality matters.

Do you wake up everyday not knowing how or what to post?

When you don’t know how to make content, you won’t post anything. You wait around for professional photos from photographers, but that isn’t going to get you booked and make you money